Why Recharge Plans are Always For 28 Days? Why Not For 30 Days? Know The Reason

In today's time mobile is available to everyone and if everyone has mobile then it is obvious that sim will also be there in it. And now if there is a sim then everyone would have got recharged in it too, because without it the mobile would be of no use. But now have you ever noticed that why the recharge plan of every sim company is always set on 28 days instead of 30 days or 84 days instead of 3 months. We always used to say that I have taken 1 month or 3 months recharge plan but actually why sim companies don't keep exact days like 30 days or 90 days. So in today's short article we are going to discuss this topic. 

Actually, there is a very intelligent marketing strategy behind this whole process. Just see a simple calculation below

365 Days (1 Year) / 28 Days or (365 ÷ 28) = 13

Here 28 (28 days) is a recharge plan, which we usually consider as 30 days or 1 month. And when we divide it, the result is 13. Which means you have to recharge not 12 times in 12 months but 13 times in a year. Suppose if you are spending 199 rupees per month, or around 200 rupees, then it means you are spending extra (199 or 200 rupees) one month in a year. Because according to 28 days plan, companies are taking money for 13 months in a year. So 200 extra from each person means, if you multiply it by company's total user base which is usually about 20 - 30 crores, then you will see an extra benefit of thousands of crores.

Similarly, companies do the same thing in weighing toothpaste and other products. As if 200 or 100 grams are mentioned on a product, it doesn't mean like it is same quantity inside. 200 grams is not exactly 200, but 195 grams and 100 grams is not exactly 100, but around 90-95 grams, so little by little, a lot of quantity is saved and crores are benefited from it, and we didn't even know about it.

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There is another reason that companies prefer to say, as no month has the same number of days, like a month has 28 days, some 30 days and some 31 days. So how to keep these days the same, that's why they prefer to keep it for minimum 28 days. It's all what the companies say, but we all know it's a marketing strategy. And this is a perfect example of how the ocean is formed drop by drop, whether it is the weight of toothpaste or 28 days recharge plan.