Do you remember the time when you used to buy goods at a retailer or grocery shop and due to no "change" available at the time of payment, that retailer used to give you toffees and you had to take those toffees under compulsion. This was a really big problem because that's usually what was done and it is a very common sight in India. But where there is a problem, there is also an opportunity and Paytm understood this very well and gave birth to a creative idea.
For this reason, Paytm launched its candies named 'Paytm Sweet Change'. Now, something happens that if the retailer does not have a change, he used to give the Paytm candies to the customer and there was a unique code on those Candies so that the customer could add the equal amount of Paytm cash to his Paytm account with that unique code. Now the customer got candies for free, the retailer also got the benefit, and Paytm got new downloads and customers too.
It was a really great marketing strategy from Paytm, as everyone knows that currently Paytm is the most widely accepted e-wallet for day-to-day transactions but still not many people use it. But with the launch of Paytm 'Sweet Change Candy', they generally motivated people to download their app and also made them realize that they can simply use it to avoid the whole situation of getting change and can redeem the candies' actual value.
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